ABOUT US

More Than Football. A Better Way to Play.

Meet the Founder - Furo davies

3v3 DXB was founded by Furo Davies, Head of Physical Education at Kings’ School Nad Al Sheba, with over a decade of experience in sport and education across the UK and UAE.

A former semi-professional footballer for FC Isle of Man, Furo combines playing experience with a deep understanding of youth player development. Alongside 3v3 DXB, he also runs Ballaboots, a charitable initiative sending used football boots from the UK to players in Nigeria and beyond — reflecting his belief that football should be inclusive, purposeful, and accessible to all.

3v3 DXB is built on that same philosophy.

Who Is 3v3 DXB?

3v3 DXB was created to bring a modern, high-energy football experience to the UAE — one that blends player development, entertainment, and professional event delivery.

We partner with academies, schools, leagues, and communities to deliver small-sided football experiences that keep players active, families engaged, and venues buzzing with energy.

Our vision is simple:

"To redefine youth football in Dubai by creating fun, inclusive, and competitive environments where players can maximise touches, creativity, and confidence."

WhY 3v3 FOOTBALL WORKS

This isn’t just a fun format. It’s backed by research.

Based on player-development insights from England Football’s Future Fit programme — the national youth framework led by The FA — 3v3 has been identified as one of the most effective formats for learning and engagement.

Over half of European nations already use formats smaller than 5v5 for U7s, and 3v3 is used across male and female talent pathways because of how effectively it develops young players.

Benefits of 3V3 Football:

  • 83% ball-in-play time

  • More touches per player than traditional formats

  • Faster decision-making and skill development

  • No standing around — constant involvement

  • Perfect for all ages and abilities

  • Creates an exciting, competitive atmosphere instantly

The 3v3 model

the structure behind the game

Our format is designed to maximise learning without players even realising it.

  • 83% Ball-in-Play Time – Less stoppage, more real football

  • Triangular Passing & Movement – Players constantly adapt to angles and space

  • 1v1 Battles Every Minute – Tight spaces force faster technical decisions

  • More Actions Per Player – More touches, transitions, and goals = faster learning

This is why players are constantly engaged, improving, and enjoying themselves at the same time.

How the game is played

  • Pitch Size: 15m x 10m inflatable arena

  • Goals: 1.2m x 0.8m pop-up goals

  • Game Length: 6–8 minutes (no half time)

  • No goalkeepers – emphasis on attacking play

  • Restart after scoring — immediate play

  • Roll-on / roll-off subs — equal playing time

  • Setup time: under 15 minutes

  • Suitable for grass, astroturf/ indoor turf and even concrete or sand

This allows us to set up anywhere and create high-energy football environments in minutes.

WhO WE WORK WITH

Built to Work Alongside Academies & Leagues

3v3 DXB fits seamlessly alongside existing small-sided structures like 5v5 leagues, offering:

  • More touches & decision-making for players

  • Continuous action that keeps parents and spectators engaged

  • A bridge for younger or non-starting players to get extra minutes

  • A “football festival” atmosphere with music, commentary and energy

  • Added value and visibility for partner academies and leagues

This is why 3v3 works so well with schools, academies, and leagues across Dubai.

More than just football

3v3 DXB isn’t just about pitch rental or events. It’s about creating an environment where:

  • Players get more time on the ball

  • Families stay longer and enjoy the atmosphere

  • Academies offer something modern and exciting

  • Football becomes faster, more engaging, and more inclusive

That’s the 3v3 DXB experience.

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